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Author

Sergey Zhadov

Yandex Direct advertising specialist. Writes practical guides on campaign preparation, conversion tracking and evaluating enquiries.

Expertise by Category
Product Contributor Product · 1 approved
1 Articles
112 Total Reads
2026 Member Since
Published Works

Before buying traffic, define what a valid enquiry looks like

A practical checklist for agreeing what counts as an enquiry, testing measurement and connecting campaign reports with the people who handle customer requests.

112 reads

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